Image by Ian Schneider

Our Purpose

Our purpose is to inspire and enable organizations and their people to fully realize their potential through shared organizational purpose. 

Purpose HQ was founded on one core principle: “Organizations are able to achieve optimum results when their people are aligned with the organization’s values and purpose in their work.  Inversely, we believe people deserve to be aligned with their purpose and their work.” When properly aligned, organizations are much more likely to drive a desired organizational culture resulting in a higher probability of achieving optimal performance, retaining, attracting top talent, and achieving their strategic goals. We call this understanding the Five Foundations of Awareness℠.  

The Five Foundations of Awareness represent the journey organizations and individuals navigate to better understand their reason and vision for what they do, how they do it, and why.  This methodology becomes a reality through our “Purpose Driven Organization Journey,” which consists of five phases.   

The critical differentiator for Purpose HQ is not just the Five Foundations of Awareness; it is also our Organizational Values Survey (OVS), Personal Values Questionnaire (PVQ), and RuBi™. The survey and questionnaire are proprietary tools utilized to establish baseline values data on organizations and their individuals. RuBi™ is a proprietary platform developed to collect and share data on organizations and their people. Through these proprietary tools, we can employ data-driven strategies that take out the guesswork and give our clients the evidence-based tools necessary to make informed decisions about their organizations and their purpose. 

Our expert Coaches work with clients to analyze their data and prioritize their talent and culture-related challenges. We then create customized systems for clients to implement unique strategies to drive a desired organizational culture, empower employees, and optimize productivity and efficiency. 

Our Rocket Fuel

Our team is built on G.R.E.A.T. values – literally.

Genuine and authentic – What you see is what you get. We’re comfortable in our own skin to allow others to be comfortable in theirs, too.

Respectful of the responsibility – We understand the tremendous honor it is to guide individual and organizational purpose discovery. We touch lives and are humbled by the responsibility.

Enthusiastically encouraging – We believe in sharing candid feedback with the encouragement that it’s never too late to right the ship. Our three feedback filters are: Is it true? Is it necessary? Is it kind?

Always growing – Purpose HQ believes in continuous improvement, always looking for new ways to learn, grow, and solve the toughest problems.

Team supported – What’s a team without someone to lean on? We succeed at Purpose HQ, in part, because our crew always has each other’s backs. And, we’ve got yours, too.

Meet Our Team

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John Qualls

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Chief Executive Officer & Founder

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Cassandra Hustedt

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Director of Client Success

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Jen Atienzo-Fisher

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Director of Strategy and Culture

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